My Garden Nursery among finalists in “This is Retail” video contest

My Garden Nursery in Mill Creek, Wash., is among the finalists in the National Retail Federation’s “This is Retail” video contest.

The selection process will continue through April as the top 20 videos go head-to-head in a bracket-style tournament, each week being narrowed down to the top 10, five and finally the top three. Beginning April 3, anyone can cast a vote for their favorite videos through NRF’s Retail Means Jobs website, voting up to 10 times a day per matchup. The videos with the most votes before the end of each six-day period will move on to the next round.

The contest’s top three finalists will be announced on May 1, and will be flown to NRF’s Washington Leadership Conference for the announcement of the contest rankings on May 16. The first place winner will receive $25,000 with $15,000 for second place and $10,000 for third place.

Contest finalists were selected by a panel of retail executives from NRF member companies. The judges, who visited NRF’s office in Washington on March 27 to view the top 40 submissions, scored videos based on multiple categories including visual appeal and effectiveness of the use of the key video contest themes.

NRF’s “This is Retail” video contest is a part of the association’s multi-faceted Retail Means Jobs campaign. The contest, officially announced in January at Retail’s BIG Show, was designed to promote retail as a career and demonstrate the multitude of career choices available within the retail industry.