The National Green Centre Book Club is one of the many education opportunities at The National Green Centre, Jan. 9-10, 2011 in St. Louis. Participants can join a small group of colleagues –and in some cases the author—to discuss the book and how it relates to the horticulture industry. Buy the book beforehand to prepare for this exciting exchange of ideas. Select books will be available for sale at the National Green Centre.
Vines and Climbers and other books by Dr. Allan Armitage
Led by author Dr. Allan Armitage (thanks to Ellepots)
Dr. Allan Armitage is well known as a writer, speaker and researcher throughout the world. He has evaluated garden plants in Montreal, Canada; East Lansing, Michigan and Athens, Georgia, gaining an appreciation of plant development in the North and South. He holds his B.Sc from MacDonald College of McGill University, Quebec, M.Sc. from University of Guelph, Ontario and his Ph.D. from Michigan State University. At the University of Georgia, he runs the research gardens where new plant material from most of the flower breeders in the world is evaluated. The Trial Gardens at UGA are among the finest trial gardens in the nation. They are open to the public throughout the year.
Why We Buy: The Science of Shopping by Paco Underhill
Led by Garden Center magazine’s Yale Youngblood
The best retailers, regardless of focus, know the answer to this question: why does the customer buy? In his book “Why We Buy: The Science of Shopping,” Paco Underhill makes it possible for everyone to get a better grasp on this important part of the retail equation. Led by Garden Center magazine’s editor and publisher, Yale Youngblood, the book club will discuss Paco Underhill’s groundbreaking book.
Think for Your Customer
Just About Everything a Retail Manager Needs to Know
Led by author John Stanley (thanks to Ceramo Company, Inc.)
The how-to retail book every manager should read! By world-famous retail consultant John Stanley. This hot retail book is a wealth of information for every retail manager and store owner. John has successfully put into an amazingly usable format, the experiences and insights he has gathered in his more than 20 years as an international retail consultant.
John Stanley is a coach, consultant, author, speaker and trainer. He has been described as the ‘Retail Guru’ and he has also been described as the leading horticultural consultant in the world today. That is because his skills in perishable retailing: food, plants, flowers and pets, anything that cannot be put on a shelf and ignored , in fact, apply equally to all fields of retailing.
Listening to Stone - Hardy Structures, Perilous Follies, and Other Tangles with Nature
Led by author Daniel Snow
“I work with stone because stone is so much work. Physical labor stimulates thinking. The more engaged I am in working the freer my thoughts become. It takes a lot of stone to stay working. I appreciate stone for its abundance and for its willingness to play along.” - Dan Snow
Dan Snow is an assemblage artist specializing in site-generated, or locally sourced, natural materials. His dry stone constructions have included stock-proof fences, pillars, stiles, staircases and arch bridges. More complex creations such as garden follies, grottoes and grandstands as well as environmental art pieces and figurative works of sculpture are part of his oeuvre.
Join independent garden center owners, landscape contractors, landscape architects and designers, growers, and other green industry professionals as the industry gathers at the 2011 National Green Centre. To register for the 2011 National Green Centre, visit www.nationalgreencentre.org or call 888-233-1876.