National Greenhouse Co. is introducing a partner program for select garden centers across the country. The new program will promote the National Greenhouse Co. line of home greenhouses through garden center partners. The program is designed to target customers when gardening is top-of-mind priority. It will also provide added revenue and selling alternatives for garden centers with substantial support on behalf of National Greenhouse Co.
Involved in this partnership is a commitment on the part of garden centers. The centers will agree to incorporate a National Greenhouse link on their Web site, home greenhouse flyers and articles and advertisements in company newsletters. National Greenhouse will provide content, printed flyers, customer sales and service support.
The partnership program is beneficial for garden centers as it presents gardening alternatives for their customers. The partnership is also advantageous for garden centers with landscape businesses. Garden centers can choose to offer installation and additional landscaping services. For example, customers may wish to have paved pathways leading to the home greenhouses. This could produce revenue for the landscaping company while expanding its service line and customer base.
Andrew Gillespie, residential products manager of Nexus Corporation, notes that “The garden center partnership program is an exciting prospect for our garden center customers. It will expand their product portfolio. We are pleased to extend this offer to our network of garden centers and look forward to the benefits it will produce for their customers.”
National Greenhouse Co. is a division of Nexus Corporation, a leading manufacturer of greenhouses for over 79 years.
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