Google's mobile friendly update: What you need to know

From National Retail Federation (NRF). 

In the United States and a number of other countries around the world, the volume of mobile searches now exceeds desktop search. Google recently confirmed this shift and just last month, Google launched their mobile friendly update.

This update — dubbed #mobilegeddon — was an algorithmic change to search for ranking mobile search results. The update is focused on boosting the ranking of mobile-friendly pages on mobile search results. 

Since this Google update affects businesses of all sizes, we thought we would break down seven key factors about the update:

1. The update will allow mobile users to more easily find and access relevant results.

2. The update will reward those with mobile-optimized content.

3. As TechCrunch notes, changes will only affect a site’s search ranking on mobile devices — and it only applies to individual pages, not entire websites. 

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