From Retail Customer Experience:
Early discounts are one reason one third of consumers expect to finish holiday shopping before November, and many of those shoppers will hit Amazon for gifts. A new Market Track survey reveals consumers expect early discounts well before Black Friday and Cyber Monday, with most saying they hope to have shopping finished by Thanksgiving.
"Competitive pricing throughout the season combined with fabricated shopping events have trained consumers to shop earlier, with a total of 49 percent planning to do the majority of their holiday shopping before the big feast," states an announcement on the survey results.
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