The perfect pop of color

Lollipop Fruit Punch Cherry & Pomegranate

At Benary we know there are some things that you just can’t guess about. Production numbers and scheduling are two things that have to run like clockwork. Sell-through is a must. The viability of your company depends on it. So often, when a new product comes out, you might think, “Why should I risk switching over to that?”

This year we introduced Lollipop Impatiens. Some may consider introducing a new impatiens series a risk. However, breeding and seed technology are constantly improving. We knew that this series would be successful because it is the most state-of-the-art Impatiens walleriana on the market.

But why should you risk trying Lollipops? The short answer is because they aren’t a risk, they’re a sure thing. With super high germination (95 percent-plus) there‘s no need for patching trays anymore. Lollipops also have excellent vigor and branching, which means fuller pots and baskets with more flowers at retail!

So what about sell-through? Thanks to Metrolina’s latest Home Garden Panel consumer research (April 2015), we know 28 percent of consumers bought impatiens in 2015. Impatiens are still in the top 5 most purchased annuals in the study! Why? Because consumers love the color and range of colors that only impatiens can provide. Lollipop Impatiens sport the richest, most vibrant colors of any Impatiens walleriana series on the market. They also have well-presented flowers that don’t stretch for the best possible presentation at retail. So call your favorite broker to get the perfect pop of color for your production — Lollipop Impatiens!

Check out our full line of POP for Lollipop Impatiens including posters, tags, bench cards and cart banners at MasterTag.