Joe Lamp'l will be keynote speaker at OFA Short Course

Television personality Joe Lamp’l will be the keynote speaker at this year's OFA Short Course. Lamp'l will headline a product that will focus on how to find and influence today’s consumer.

Lampl's presentation will be titled “Can You Hear Me Now? Voices from Beyond the Greenhouse,” and will take place at 8 a.m. on Sunday, July 15.

Lamp’l, a.k.a. joe gardener, will share strategies to reach today’s consumers and what to say when you do. Joe will take a look at the products and services we sell, and offer a valuable consumer perspective that challenges product relevance, marketing messages, and if we are even using the right vehicles.

With his eyes and ears on today’s home gardener, Lamp’l helps homeowners succeed with a wide variety of home garden projects. You can see and hear Joe on "Fresh from the Garden" on DIY Network, GardenSMART on PBS, and his latest series, Growing a Greener World, also on national public television. Joe also shares his know-how on NBC’s TODAY SHOW, ABC’s Good Morning America, and more.

Ball Horticultural Company is sponsoring Lamp’l’s participation.