Orora Visual launches specialized horticultural division

Horticultural Marketing & Printing is on the move, adding new capabilities, new products, new capacity and a new name following the formation of Orora Visual.

Orora Visual was launched in April and united four leading print and point of purchase businesses under the one brand, including IntegraColor (Dallas), The Register Print Group (New Jersey), Graphic Tech (Los Angeles) and The Garvey Group (Chicago and Los Angeles).

With a national footprint of production and fulfillment hubs, Orora Visual is able to service customers with multiple locations, reducing shipping time and significantly improving speed to market.

Aligned with the new business is the introduction of the Orora Visual Horticultural brand, which replaces IntegraColor’s former Horticultural Marketing & Printing division.

Jack Davis, VP of sales and marketing with Orora Visual’s Horticultural Division, said the business would provide an enhanced collection of new packaging, point of purchase and technology solutions specifically directed at the nursery, lawn and garden industry.

“Our new printing capabilities include outdoor fabric banners and signs, billboard signs, advanced product displays, additional plant tag production capacity and short run large format point of purchase signs,” Davis says.

The headquarters for Orora Visual and the Horticultural division will be located in Mesquite, Texas.