“Colour Your Life,” a new website launched by Plant Publicity Holland (PPH), is designed to help retailers attract more customers to their garden centers. The program is an ambitious expansion of PPH’s former UK-based Garden Messenger program.
The Colour Your Life promotional program has been designed for the European marketplace, but content would also be of interest to North American garden centers. The new site, www.colour-your-life.co.uk, contains plant and gardening information for consumers and a business site for retailers. Garden centers will find horticultural information to create “how-to” handouts and personalized point-of-sale materials.
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