Proven Winners to have presence at World Series

In its continuing efforts to have a presence at marquee events, Proven Winners will have an ad running in this year’s World Series program. Proven Winners director of marketing Marshall Dirks said the program will have a guaranteed printing of 750,000 copies. The program will be available in all the Major League Baseball cities at various outlets, including Barnes & Nobles, Borders, Walmart, Kmart, supermarkets, and newsstands in airports and train stations.

Another long-term project that Proven Winners is working on is the opportunity to provide large 4-foot branded planters at several of the MLB parks on opening day. “It’s a long-term vision that starts with kindling a relationship and supporting their efforts first,” Dirks said. He said Proven Winners’ efforts with MLB are very similar to what has been done with the U.S. Open golf tournament the past five years and as a sponsor of the Kentucky Derby for the past four years. “These are marquee events with high-end customers," Dirks said. "Just the type of associations we’re trying to make with Proven Winners.”