Over a 10-week period this spring, Proven Winners is airing 62 radio commercials on KODA-FM, (SUNNY 99.1) in Houston -- creating more than 13 million radio impressions in this important market.
On-air personality Dana Tyson is gardening at home with Proven Winners plants, and is posting photographs of her progress on the KODA website -- which also includes a Proven Winners logo and Web site link along with various gardening tips. An e-mail blast went to 12,000 listeners and free Proven Winners banner ads will result in 50,000 online impressions each month.
Proven Winners' spring radio campaign will result in more than 85 million impressions throughout North America. For the details of this campaign visit here.
Proven Winners takes to Houston airwaves
Company plans 62 radio commercials, as well as ongoing gardening project with local on-air personality