Proven Winners co-sponsored the recent Newsmaker Series featuring CBS news anchor Katie Couric as the guest speaker. With Supertunia Vista Bubblegum on each table and enormous Proven Winners planters on the stage, Couric addressed a prestigious audience at the first-time event, held at Chicago's Navy Pier and broadcast by WBBM-AM radio in Chicago.
Before the presentation, a Proven Winners booth drew attention from all of the attendees as Marshall Dirks, director of marketing and public relations, demonstrated the ease of the 30 Second Planter, while attendees picked up goody bags that included Gardener Idea Books and Proven Winners pocket planting guides.
Couric had just returned from her second trip to Haiti, and began by sharing that experience with the audience. She also talked about a recent interview with Al Pacino for 60 Minutes and her ongoing role as an advocate for cancer screening and prevention. Questions from the audience ranged from "what has been her favorite interview ever" to "how would she guide the country if she was President," which Couric laughingly assured everyone "will never happen!"