Proven Winners partners with Garden State Bulb to bring new line of bulb assortments to garden retailers

Proven Winners and Garden State Bulb Company — a wholesale supplier of premium Dutch flower bulbs and bare root perennials based in Vineland, New Jersey — are partnering to create an exclusive new flower bulb program for retailers and consumers.

The collaboration is Proven Winners’ first foray into the comprehensive flower bulb market and a step forward for Garden State Bulb Co. in making premium bulb combinations accessible at retail.

The pair plans to collaborate on creating product assortments with multi-genus combinations, including spring and fall assortments and highly coveted single varieties.

“This partnership was an easy decision because Garden State Bulb shares our values of introducing innovative products, maintaining strict quality standards and creating consumer success by providing only the highest quality plants,” says Dave Konsoer, vice president of sales at Proven Winners. “This brand license partnership gives both companies the ability to expand sales and brand awareness in new areas, making this a natural brand extension.

© Proven Winners

As the leader in the selection, production and distribution of dormant flower bulbs, Garden State Bulb Co. has been in operation for almost 50 years and offers a wide variety of Dutch and other international and domestic flower bulbs and perennial varieties to consumers.

“Garden State Bulb Co. is constantly innovating and searching for new ways to meet consumer needs,” says Mark Roes, vice president of sales and marketing at Garden State Bulb Co. “These programs of exciting new combinations will no doubt delight and inspire consumers. We couldn’t be more pleased to be expanding our offerings to consumers and retailers in this partnership with a brand that gardeners know and trust.”

Garden State Bulb Co. and Proven Winners will produce creative packaging and retail solutions that focus on the latest market trends to meet the needs of both retailers and consumers as part of the new bulb program. The branding and marketing will be backed by the Proven Winners brand and supported by its trade and consumer marketing campaigns.

In line with the company’s mission to make planting easy and increase customer success, each package calls out the ideal planting time and total coverage area to help gardeners plan their spaces.

All packages sold by Garden State Bulb under the partnership will be branded and packaged as Proven Winners. Garden State Bulb Co. will continue to sell its existing bulb programs under the Garden State Bulb brand.