From Retail Customer Experience:
What do you do when you wait in line at Starbucks? Do you scroll through your Facebook news feed? Maybe you reply to your emails, or check the headlines on Twitter? Whatever it is, waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools such as digital signage.
Rather than leaving your customers to stare down at their phones, use that time to connect them with your brand. In this article, we'll show you three quick and simple steps for starting to plan the engagement of your retail audience while they wait.
Continue reading here.
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