7 ideas for marketing to existing customers

From the U.S. Small Business Administration:

When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important. A survey last year found that marketers spend on average just 21 percent of their marketing budgets on existing customers — even though these customers account for the majority of their revenues.

How can you reach out to your existing customers and convince them to buy more from you? Here are 7 ideas to try.

1. Gather data on your customers. What do they buy? When? How much do they spend? Are they motivated by discounts, do they willingly pay full price or a combination of both? Look for a customer relationship management (CRM) system that works for your business — and use it. The more data you can collect, the better you will be able to personalize your outreach to existing customers, and the more effective it will be.

For the rest of the tips, visit the SBA website.