Shinoda Foundation announces leadership changes

Bob OtsukaSan Luis Obispo, Calif.  – As long-time president Paul Ecke III retires, the Shinoda Foundation welcomes well-known flower executive Bob Otsuka as its new leader.

“Bob’s deep ties to floriculture and his passion for advancing our industry make him a natural for continuing the Shinoda legacy,” says Ecke.

In addition to serving as Executive Vice President & General Manager of the California Flower Market since 1987, Otsuka has served on the Shinoda Foundation board of trustees since 2008. He is extensively involved in the floriculture industry, also serving on the boards of directors for Hortica Insurance and the California State Floral Association, on the Advisory Council for the San Francisco Conservatory of Flowers and on the Wholesale Council for the Society of American Florists.

He has been recognized for his industry dedication with awards including the California State Floral Association’s Meritorious Service Award, the Master Florists Association Hall of Fame Award and the Society of American Florists John H. Walker Award.

Otsuka holds a bachelor’s degree in business administration from California State University, Hayward.

“It’s a privilege to be part of an organization with such rich history and accomplishments,” says Otsuka. “I look forward to advancing the Foundation’s mission of encouraging educational opportunities for young people interested in our industry.”