New Spring Meadow Nursery website offers improved tools for customers

GRAND HAVEN, Mich. (June 13) – Spring Meadow Nursery, the developer of the Proven Winners ColorChoice flowering shrubs, has launched a fully redesigned website with new interactive user tools designed to improve the user experience and reinforce the updated company brand.

With a goal to give customers an easier way to learn about Proven Winners ColorChoice plants, Spring Meadow’s new interactive website allows visitors to browse information based on a wide selection of criteria, giving them improved and more complete access to product information via streamlined menus, clearer navigation and a responsive layout for all types of media, from desktop computer, to handheld devices.

Noteworthy additions to the site are a new plant comparison feature and resource center. The plant comparison tool allows users to choose up to four plants from the site and compare them side-by-side, matching features such as planting zones, sun exposure, habit, finish type, bloom time, availability, foliage color and flower color. The searchable resource center gives growers and landscapers downloadable, ready-made tools that will help them to be more successful growing and selling Proven Winners ColorChoice shrubs.

Other significant upgrades include an improved, easy-to-use product search feature; a neater, cleaner description area that clearly separates information that growers might be looking for from the information landscapers or consumers need; habit icons for every plant; updated keywords and plant descriptions and an increased selection of larger plant photos. The site will continue to be populated with new and existing content in the upcoming months, but visitors will readily notice the updated appearance, expanded content and ease of use upon first visit. 

“The new website gives us significantly more opportunities to tell the story of Spring Meadow and what makes us different,” said marketing specialist Stacey Hirvela. Along with more in-depth information about the company and the faces behind it, an updated section that tells the story of Spring Meadow and a “meet the team” page are additional improvements that will help visitors become better acquainted with the company and the services it provides.

Preceded by the release of the new company logo in December 2017, the release of the new Spring Meadow Nursery website helps to solidify an updated, polished identity for the company as it nears the grand opening of its rebuilt administrative offices and expanded conference center, which were destroyed by fire in January 2017.