The HGTV HOME Plant collection is on display at California Spring Trials 2014. 
The brand is also rolling out a comprehensive marketing plan for 2014. That plan will include targeted social media posting, and geo-targeted digital promotion. Social media hashtags will include #hgtvhomeplants, #onestepstyle, #springinspirationgiveaway, #hgtvhomegnome, and #lovehome.
Consumers will have the chance to win a $100 gift card by signing up for the HGTV HOME Plant e-newsletter. The promotional program will also see the use of national and select regional television commercials, as well as product integration with HGTV television shows.
For more information visit the HGTV HOME website.
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