Suntory Flowers launches European division

Suntory Flowers Limited has acquired European partner MNP (Moerheim New Plants) in the Netherlands as part of its strategic initiative to expand business in Europe.

This new venture will enhance Suntory’s business in bedding plants, as well as fresh cut flowers. MNP is now officially Suntory Flowers Europe B.V.

The MNP partnership began in the late 1980s with the launch of Surfinia, the first petunias from cuttings. Since then, MNP has played a leading role in introducing and branding Surfinia and many more varieties.

Together, Suntory Flowers and MNP have developed and branded varieties including Sundaville/Sun Parasol and Senetti.

"With the launch of Suntory Flowers Europe, we are aiming to accelerate our foreign business operations, focusing on Europe, our most important region," said Suntory Flowers President Yasunori Yomo. "More than ever, I believe that Suntory’s flowers can decorate and change the landscape of Europe’s cities."

MNP’s Jeroen Egtberts is now president of Suntory Flowers Europe.

"This union marks the beginning of an exciting new chapter. This is the natural evolution of a long-lasting and fruitful partnership, years of support and commitment from all our stakeholders — our employees, partners and customers alike," he said. "We remain fully dedicated to delivering the quality and innovation that have defined MNP for decades, with a firm commitment to future growth and prosperity for all involved."

The leadership team also includes Munenori Inagaki, who manages Suntory Flowers’ European business.

The new website is suntoryflowerseurope.com.