Suntory Flowers and GrowIt! Garden Socially, the free garden photo sharing app that allows people to post photos of plants and rate and review them, are partnering to launch a photo contest on GrowIt!, which has been described as a "Yelp meets Instagram for Plants."
The first photo contest will feature Senetti pericallis and runs from May 7-18. Three entrants will win gift certificates from their favorite garden retailer – one $100 prize and two $50 prizes.
As social sharing becomes increasingly popular with each smart phone and tablet sold, this app is a platform to promote Suntory’s and other plant breeders' major plant brands and help novice and expert gardeners find them locally. Garden centers can encourage their customers to enter and win. They can also upload pictures so that they become a destination for these plant brands in the future. GrowIt! localizes the experience and exploration by connecting users within a 75 mile radius.
Entering is easy:
1. Download GrowIt! for FREE from the App Store or Google Play store
2. Signup with a username
3. In the app, add a photo of your favorite Senetti plant
4. In the comments, tag it #SenettiRocks
After Senetti, the next featured brand will be Million Bells calibrachoas from June 1-14, and then the summer wraps up with Sun Parasol mandevillas from July 20 to August 2.
Growers and retailers who carry these key Suntory plant brands can promote the campaign and benefit from it by uploading their own photos to attract consumers in their local markets, this season and in the future.
For more information, visit www.growitmobile.com.