Syngenta Flowers appoints Dr. Alicain Carlson as Head of Marketing - Americas

© Syngenta Flowers

Dr. Alicain Carlson as been appointed Head of Marketing - Americas for Syngenta Flowers, supporting the company's commitment to launching new products backed by technical data and cultivating an innovative portfolio through strategic marketing based on industry needs.

"I am eager for this next role to develop our product portfolio and marketing strategy, further leveraging my technical experience and building on relationships in our organization and the industry," Carlson says. "I have enjoyed leading the highest quality technical team in the industry, so the opportunity to expand that responsibility is an honor. I look forward to building a stronger marketing organization in the Americas and globally."

Carlson has been with Syngenta Flowers for more than eight years in multiple technical roles, from supporting data-driven product launches through trialing to generating technical grower resources and managing teams of specialists. As Head of Marketing, Carlson will lead teams of product managers, technical specialists and marketing and pricing managers to execute an aligned strategy for developing, supporting and promoting Syngenta Flowers' innovative portfolio.

Carlson will remain a member of the Americas leadership team, contributing to its regional business strategy.

"I am excited to see Alicain take this next step in her career. Alicain has continually contributed to Syngenta Flowers' growth in her prior roles. I look forward to her taking the direct lead on crafting Syngenta Flowers’ marketing strategy while continuing to reinforce Syngenta's focus on developing innovative genetics and providing best-in-class technical support," says Head of Americas Ryan Hall.

“I greatly respect Alicain's past achievements and am confident this collaboration will bring mutual benefits. Alicain's transition to a strategic role will broaden her professional scope while enriching the team with her experience. I am most excited for Alicain to have increased interaction with our local product management team and her peers in Europe and APAC, with the result being to share her expertise and gain diverse perspectives from different regions," says Global Head of Marketing Emily Mason.

Syngenta Flowers North America is one of the largest wholesale breeders of hybrid flower seed and cuttings in the world, developing and producing flower seeds and cuttings for growers internationally.