Syngenta Flowers to sell, market Lazzeri Poinsettia in U.S. and Canada

Syngenta Flowers and Lazzeri Societa Agricola A.R.L have announced a new agreement, where Syngenta Flowers will market and sell Lazzeri poinsettia varieties in the United States and Canada.

Lazzeri’s strong poinsettia portfolio will enhance Syngenta’s offering with a "diverse range of red, novelty and groundbreaking white varieties."

“Lazzeri is an innovative breeder that aligns with our own core strategy of bringing innovative breeding to our broker and grower customers,” said Scott Valentine, head of Syngenta Flowers in North America. “We are excited to have Lazzeri Poinsettia join the Syngenta portfolio and look forward to bringing their genetics to the North American market.”

This combined offering brings even more value to the Syngenta poinsettia portfolio, offering an impressive range of genetics that will service growers’ unique needs across the U.S. and Canada with best-in-class technical support and a proven track record of quality production. The combination of Lazzeri genetics, along with Syngenta’s strong track record of poinsettia technical knowledge, grower support and high-quality production, will bring a comprehensive poinsettia package to the market.  

“After 15 years of breeding in poinsettias and over 10 years of experience with our genetics on the European market, we are proud to announce our collaboration for the American and Canadian market with Syngenta,” said Andrea Lazzeri, product manager of Lazzeri Società Agricola A.R.L.“Our middle-European breeding is characterized by the easy cultivation for the producers and by the excellent post-sales for the end consumers, offering a complete assortment.”

This new offering will become available from Syngenta for the 2020 season. Information about Syngenta's portfolio variety is available here. The full breakdown of varieties available through Syngenta are as follows, with exclusive varieties marked as such: