TDI Brands hires 2 regional sales managers

Kevin Biro JASPER, Ind.– TDI Brands, which has supplied products to the garden center industry for more than 17 years, announced today organizational changes to strengthen their sales team beyond independent reps and provide focused coverage across the U.S.

Kevin Biro was named midwest regional sales manager, and will be responsible for growth in a territory that includes Western Pennsylvania, Northern Ohio, Northern Indiana, Northern Illinois, and the entire state of Michigan. Biro has been with TDI Brands for over 4 years and has worked to increase sales for the company through independent sales representatives. In this new role, Biro’s 20 years of sales experience and intimate familiarity with the gardening industry means he is well positioned to focus on and meet the needs of garden centers in his territory, while contributing to growth for the company.

Chris SextonChris Sexton was named Southeast Regional Sales Manager, and will be based out of Anderson, South Carolina. His primary role will be to drive growth in South Carolina, North Carolina, and Southern Virginia, as well as few select accounts in Georgia and Tennessee. Sexton brings a proven track record from a 15-year career in the gardening industry. Before joining TDI Brands, Sexton was a Product Manager for Package Concepts & Materials, Inc. Prior to that, he worked 14 years at Conrad Fafard, Inc. where he was the Southern Region Sales Manager and then the Consumer Products Marketing Manager.

With these additions, Mike Bartley, General Manager of TDI Brands, will assume responsibility of aligning both direct and independent sales representatives for the organization.

“We’ve made significant strides in building an effective sales force to represent all divisions of TDI Brands throughout the United States,” said Bartley. “Kevin and Chris are among the best of the best Mike Bartleyand clearly represent TDI Brands’ commitment to world-class service, developing relationships, and providing easier access to our products and programs. We are excited to have them leading our sales growth efforts in these regions of the country and welcome their industry knowledge, experience, and passion for growth.”