Photo courtesy of The Perennial Farm
The Perennial Farm will unveil its new collection of pollinator-friendly native plants, Queen Bee Natives, at AmericanHort’s Cultivate’23 in July. Queen Bee Natives is a unique offering of retail-ready perennials that combines the multiple benefits of native plants with the essential qualities of pollinator plants. The exclusive program will be available to retailers and landscapers in limited quantities this Fall and in fuller availability Spring of 2024. Queen Bee Natives is another step in The Perennial Farm’s tradition of SolutionGardening, joining the popular solution collections of Treadwell Plants and Deer-leerious Plants, to provide consumer gardeners with smart solutions for successful gardens and landscapes.
The Queen Bee Natives collection is comprised of natives, native cultivars and straight species, carefully selected for performance in the mid-Atlantic and Northeast regions. As natives, these plants will create inviting wildlife habitats, require less water, fertilizer and pesticides, thus reducing maintenance, and add beauty and aesthetic to the landscape. Pollinator-friendly, Queen Bee Natives will be valuable in the critical effort to give food resources and habitats to pollinators, beneficial insects and wildlife.
Exclusively grown and distributed by The Perennial Farm, Queen Bee Natives is designed with the gardening consumer in mind. The collection will be engaging for retail with its illustrated ‘spokesperson’ logo named Polly-nator, 1-gallon garden-ready plants identified with brand-specific labeling, and display supporting POP bench wrap and signage. The program will have presence across various social media platforms.
“We created Queen Bee Natives to provide focused options for gardeners who understand the value and importance of native and pollinator-friendly plants,” says Tom Watson, Director of Marketing. “At the same time, we wanted to reach out to the new generation of gardeners to guide them in making plant choices that truly sustain and beautify their environments. Queen Bee Natives represents our ongoing commitment to real solutions for today’s gardening community.”
Queen Bee Natives, the newest addition to The Perennial Farm’s SolutionGardening family of
plant collections, will be on display in booth# 1628 at Cultivate’23, July 15-18, 2023, in Columbus, OH.
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