ThinkPlants announces new shrub program

ThinkPlants is expanding into the North American shrub market with the launch of a new shrub liner program.

This initiative is meant to enhance the ThinkPlants portfolio, which has primarily focused on perennial genetics since its inception in 2018.

"Expanding into the shrub category has been a consideration for some time. We believe the timing is perfect for this new program, and we couldn't be more excited,” said ThinkPlants Director Joey Wiseman.

"We are proud of this new program," said shrub program manager Jon Russell. "We will work with some of Monrovia's exclusive shrub genetics as well as curate a portfolio of high-volume open varieties that dominate today’s market."

In collaboration with Monrovia Nursery, which regularly introduces innovative shrub genetics, ThinkPlants aims to promote young plant sales for shrubs across North America.

"This partnership with ThinkPlants allows us to expand our young plants sales further,” said Monrovia President and CEO Jonathan Pedersen. “We are committed to producing the best liners available, similar to our approach with finished plants, while establishing a high-quality supply chain and introducing unique genetics."

Creekside Greenhouses, part of the ThinkPlants network since 2021, will also play a significant role in the shrub initiative, focusing on the introduction and sales of pre-finished hydrangeas.

"Creekside has grown alongside us, and this new shrub focus will enhance its opportunity in providing strong patio and landscape hydrangea varieties," Wiseman said.

In alignment with its perennial program, this initiative makes all shrubs available without branding restrictions, allowing various programs to use leading market genetics and reach more consumers.

"The ThinkPlants team is dedicated to gaining exposure and driving sales for all participants,” Wiseman said. “Our collective expertise in plant breeding, horticulture, technical support, supply chain management, production, sales and marketing creates a robust partnership. It makes perfect sense to broaden our approach to include shrubs."