From Retail Customer Experience:
In a quest to lower prices, expand inventory and provide consumers with a simple, easy online experience Walmart is shelling out $3 billion to buy one-year-old Jet, an etailer that had high hopes of knocking Amazon down a bit from its "etail" perch.
In a statement released Monday Walmart said the acquisition, which is expected to close this year, will allow the omnichannel retailer, which has struggled with its ecommerce strategy, to boost its mobile app goals and expand customer reach.
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RELATED: For more insights into online retail in the green industry, see our April 2016 cover story: Marrying clicks and bricks.
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