From RetailDive:
Walmart is doing a lot of different things with mobile in stores, all with the same aim of making the in-store shopping and purchasing experience as pleasant and frictionless as possible for customers. Check Out with Me is the latest reflection of this effort.
Walmart also launched an in-store app-based mobile assistant in February as part of this ongoing effort, and a Mobile Express returns service it rolled out last fall. Some of these capabilities are still in a testing phase or early rollout stages, but Walmart is not just throwing a bunch of ideas against the wall to see what sticks. Rather, the company seems to be well on its way to realizing all the ways that mobile can be used in-store.
"Walmart's Check Out with Me service makes the case for retailers to deliver on mobile personal POS technology that can handle transactions anytime and anywhere, delivering a convenient customer experience that will drive greater loyalty," Michael Jaszczyk, CEO of GK Software USA, said in a statement emailed to Retail Dive. "The new era of point of sale will make it easy for any retailer to manage transactions however their customers want — with an emphasis on mobility — to make the checkout and payment process as seamless and painless as possible."
Read the rest of this article here.
Also read: Services that set you apart - From dog grooming to special events and appointments, 5 ideas to encourage customers to shop in-store and choose you over the competition.
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