Walmart introduces the 'new' Black Friday

Walmart announced last week that instead of limiting Black Friday sales to the day after Thanksgiving, it would start the deep discounts on Thanksgiving morning online and extend the deals through Monday, Dec. 1,  according to a press release on the major retailer's website.

“It used to be called Black Friday, then it became Thursday, now it’s a week long,” Walmart’s U.S. chief merchant, Duncan Mac Naughton, told The Wall Street Journal. “Maybe we should just call it November.” 

Walmart, which is the world's largest retailer by sales, according to The New Yorker, is launching the deals online, moving them in stores at 6 p.m. Thanksgiving Day until Sunday evening, and then continuing sales online through what is now known as "Cyber Monday." 

Each day has "special events" during the "New Black Friday," starting with the "Parade Watch and Online Shop," with deals only available at Walmart.com. 

Walmart is following suit with other big box retailers, including Best Buy and Target, who have moved their Black Friday deals to Thanksgiving night. Consumers opinions vary on whether the deals should be moved to the holiday.