2025 Wave x Anne Geddes wraps collab with postcard collection launch

To celebrate its 30-year anniversary in 2025, Wave Petunias collaborated with photographer Anne Geddes on an exclusive artistic print of babies nestled among Wave Petunias.

The partnership also sparked a nationwide retail sweepstakes over the summer, with the winner receiving a cash prize package in September.

Now, to commemorate the collaboration, Wave x Anne Geddes have partnered once more to launch a limited-edition boxed postcard collection featuring the exclusive Anne Geddes print as well as individual scenes from her Wave-inspired artwork.

The postcard collection will be available in 2026 online through the Wave merch store at  wavegardening.com/storefront while supplies last.

“To everyone who participated in the Wave x Anne Geddes sweepstakes, your effort helped create the most memorable year yet celebrating Wave’s 30 years,” said Sarah Makiejus, global marketing manager for PanAmerican Seed and Wave brand manager. “A special thanks to our tremendous partner, Anne Geddes, for creating her unique artwork that truly represents the essence of Wave. It’s all about fun color, new growth and life’s possibilities.”

The deluxe boxed package is classic Wave pink and there are plenty of postcards to send as personal messages, thank-you notes, or perhaps as a party invitation to celebrate

Growers and retailers can visit panamseed.com/wavebrand to explore all the marketing tools in the Wave Promo Kit, including to recognize National Wave Day on May 3, 2026, an annual national holiday recognizing Wave Petunias and Wave Pansies.