Babies & Blooms: Wave Petunias collaborates with photographer Anne Geddes

At this year’s California Spring Trials, Wave Petunias from PanAmerican Seed announced it has formed a special artistic collaboration with baby photographer Anne Geddes.

The Wave x Anne Geddes collaboration includes an exclusive artistic print for Wave Petunias by the artist, as well as a national retail sweepstakes this spring, in which one winner will receive an Anne Geddes baby photoshoot in New York City.

The exclusive print was recently unveiled at a rooftop event in downtown Chicago during EXPO ART WEEK, where members of the media and PanAmerican Seed gathered to spotlight Geddes’ work with Wave Petunias and amplify the 30th anniversary of the brand.

“Working with Anne Geddes was amazing and a natural fit for Wave, as she appreciates the fragility, hope and promise of the stages of early life. Much like our greenhouse growers believing in the power of nurturing young seedlings to bring color and happiness to the world, Anne’s art brings smiles to so many faces,” said Sarah Makiejus, global marketing manager for PanAmerican Seed and Wave brand manager. “The extension of our partnership into the retail sweepstakes in garden centers is the perfect icing on the cake for our milestone year.”

The photoshoot for the exclusive print took place last December with Wave Petunias. Easy Wave Rose, Plum Vein and Berry Velour were among the varieties captured, along with more than a dozen young models.

“Every baby is a reminder of possibility, innocence and beauty,” Geddes said. “What I love about this collaboration with Wave is how it unites the purity of childhood with the vibrance of nature. There’s something magical about capturing a moment where both are in bloom.”

This season, shoppers nationwide will find special Anne Geddes “baby bee” plant tags nestled among Wave Petunias in stores, along with POP highlighting the baby photoshoot sweepstakes. Fans can purchase a Wave Petunia, then scan the QR code on the tag to enter for a chance to win. More details about the official contest can be found online; the sweepstakes runs from National Wave Day (May 3) through July 30, 2025.

To help growers and retailers take full advantage of Wave's 30th anniversary promotion, PanAmerican Seed has produced a ready-to-download Wave Promo Kit webpage with marketing resources. Visit panamseed.com/wavebrand for downloadables, such as videos, signage, social posts, coloring sheets, invitations and more.

A revised “Add Your Business” tool is also available for independent garden centers to help shoppers find their stores by adding their location information. Customers can search by ZIP/postal code through the wavegardening.com “Where to Buy” page to find a nearby store selling Wave Petunias and Wave Pansies.