Wave Petunias launches online merch store

Just in time for the gifting season, the Wave gardening brand from PanAmerican Seed has launched an online merchandise store filled with handpicked, sustainable lifestyle pieces that are conscious of the active gardener in love with Wave Petunias and Wave Pansies.

The Wave merch store lets fans show off their Wave pride in multiple (and environmentally friendly) ways, including:

• Shoes and fun, colorful socks

• Backpack, garden tote and shopper bags

• T-shirt, bucket hat and cozy sweatshirt

• Patterned apron and voile scarf accessories

• Drink mug and H2GO water bottle

To kick off this year’s store launch, Wave has posted two videos to its YouTube channel showcasing each of the swag pieces in-use by Wave fans. Watch both videos here.

To add to the excitement, Wave has partnered with Pink Pot Ambassador @illustratorsgarden for a commemorative Easy Wave Pink Pearl Petunia pattern that captures the essence of the joy gardening brings to our everyday lives. Shoppers can look for her icon on special store items to experience her unique artwork.

“It was so much fun selecting the pieces to include in the Wave storefront debut. The artistic collaboration especially highlighted the excitement gardeners have for this established gardening brand,” says Sarah Makiejus, Global Marketing Manager for PanAmerican Seed and Wave Brand Manager. “I see many uses for this online store; Beyond consumer access to Wave gear to show off their brand loyalty, it makes gifting easy for our industry to reward team members or customers with a little something special.”

In the seasons to come, Wave will add even more desirable pieces to the collection, as well as explore further artistic collaborations with popular tastemakers in the gardening and art worlds.

Watch for more news closer to National Wave Day, May 3rd, for storefront updates. Shop the Wave merch store online now at www.wavegardening.com/storefront and spread happiness, garden style!