Weekend Reading 4/5/24

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: The Sill heads outdoors, a rewilding movement, botanical gardens, gardening apps and new Martha Stewart gardening apparel.

The Sill expands into outdoor plants, gardening products, Retail Dive

From Retail Dive: Direct-to-consumer plant company The Sill has expanded into outdoor plants, trees and gardening products, include fruiting and flowering trees, shrubs, bushes, soils, fertilizers, tools and planters. Known for houseplants, The Sill is introducing more than 150 new products, which the company said will expand its total addressable market three times from $5 billion to nearly $16 billion. (Editor's note: Eliza Blank, founder and CEO of The Sill, is on Garden Center magazine's advisory board.)

A college gardening group is bringing native plants back and 'rewilding' New Jersey, NPR

College campuses around the country are returning to their roots, replacing lawns and shrubs with native plants. Students at The College of New Jersey joined the movement with a planting day, Buffy Gorrilla reports for NPR.

The Best Botanical Gardens in the US, Vogue

Vogue shares a list of some of the best botanic gardens across the U.S.

Best gardening apps – make growing endeavors easier with these clever tech solutions, Homes & Gardens

Homes & Gardens shares their picks for top gardening apps.

Tractor Supply, Martha Stewart launch gardening apparel collection, Retail Dive

From Retail Dive: Tractor Supply has partnered with Martha Stewart, Marquee Brands and French Dressing Jeans to introduce the Martha Stewart Garden Apparel Line exclusively at 50 select stores and online. The eight-piece collection includes jackets, shirts, puffer vests, cargo convertible pants and overalls.

Enjoy your reading, have a great weekend and we'll see you next week!