Weekend Reading 8/25/23

Welcome to the first edition of Garden Center magazine's Weekend Reading, a new weekly web feature of consumer garden media stories that your customers are reading.

We're offering the following links as insights into the latest consumer-facing, gardening-related trends, products and news. We hope this information can help focus marketing efforts, spark inspiration and start conversations with your IGC consumers.

This week: Pepper intrigue, NYC blooms, mushroom mayhem and night gardens. Let's get into it!

"Peppergate" shakes up gardening community amid mystery pepper harvest, CBS Minnesota

CBS reports that people are buying various pepper seeds and plants, only to find out the plant is something different than the label — a national mystery dubbed "Peppergate."

Elaborate Flower Arrangements by Lewis Miller Design Cascade From Fixtures of New York City Streets, Colossal

Colossal shares lots of photos from Lewis Miller Design, who's known for his temporary Flower Flash installations in New York City trash cans, trucks, road signs, phone booths, stacks of pallets and more.

Don't Overthink Gardening, The Atlantic

Writer Paige Curtis says many of her friends are “garden curious," but she says no one needs to wait for the perfect conditions to grow something, sharing her experiences with "Lazy-Girl Gardening."

What You Discover When You Garden at Night, The New York Times

The New York Times shares the story of a writer with a green thumb forced to change her routine because of daytime heat who found unexpected pleasures.