Weekend Reading 1/24/25

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: Gardening tasks to help prepare homes for wildfires, pollinator gardens rising from the ashes of a past wildfire, takeaways from the National Retail Federation's annual show and a peek at the upcoming Philadelphia Flower Show.

Worried about wildfire? These gardening tasks may help prepare your home for fire season, The (Riverside, California) Press-Enterprise

For IGCs located in areas prone to wildfires, share these gardening tasks to protect homes from wildfires with your customers.

Pollinator gardens rise in the Rogue Valley from the ashes of the Almeda Fire, Oregon Public Broadcasting

Learn about the program From Fires to Flowers, which is run by a nonprofit and creates vibrant gardens in the scorched footprint of a 2020 Oregon wildfire to help create a landscape that heals both people and pollinators.

NRF 2025: Retail’s Big Show—The biggest takeaways from industry leaders, Retail Brew

Find out some of the insights the Retail Brew team heard at the annual retail conference.

A sneak peek at the 2025 Philadelphia Flower Show’s ‘Gardens of Tomorrow’, The Philadelphia Inquirer

Get an early look at the 2025 Philadelphia Flower Show, which is March 1-9.

Enjoy your reading, have a great weekend and we'll see you next week!