Weekend Reading 1/31/25

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: Restoring gardens after wildfire, bird feeder alternatives during the avian flu outbreak, an acquisition update and new video platforms stepping in during the uncertainty with TikTok.

How to Safely Restore Your Edible Garden After a Wildfire, Sunset magazine

In light of the ongoing devastating wildfires in California, Sunset magazine shares these expert tips to safely restore edible gardens after wildfires. Even if you don't live in California, if you live in another wildfire-prone area, this is good information to save and share with your customers.

Bird feeder alternatives – wildlife experts reveal creative and safe ways to feed birds during the avian flu outbreak, Homes & Gardens

With rising cases of bird flu across North America, some states are recommending taking traditional bird feeders down. Homes & Gardens shares how you can still feed birds safely during the outbreak.

Kian Capital Buying Gardening E-Commerce Company Eden Brothers, Pulse 2.0

Some industry news: Private investment firm Kian Capital Partners has acquired Eden Brothers, an e-commerce retailer specializing in flower seeds and bulbs for gardening enthusiasts nationwide.

‘We are massively overloaded’: Platforms like Flip are seeing a surge of TikTok refugees, Modern Retail

Only 15% of respondents to our 2024 State of the Industry survey use TikTok, but if you use it, are you searching for alternative platforms, like Flip?

Enjoy your reading, have a great weekend and we'll see you next week!