Weekend Reading 7/12/24

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: How Linktree is boosting social commerce business to target Gen Z shoppers, a gardener who took his city to court for the right not to mow his lawn, the rise of "agrihoods," top shade perennials and micro-gardening tips.

Linktree boosts social commerce business to target Gen Z shoppers, Retail Brew

Linktree believes “creators are the storefront of the future,” Lara Cohen, VP of Partners and Brand Development at Linktree, told Retail Brew. The company said it sees 240 million commerce clicks monthly, accounting for $300 million in spend, and produces a 50% higher conversion rate than the e-commerce industry average. Are you using Linktree, and is it working for you?

The gardener who took a Canadian city to court for the right to not mow his lawn, The Guardian

Mississauga officials have twice forcibly cut Wolf Ruck’s grass and billed him, after he decided to rewild his garden, The Guardian reports.

From urban gardens to agrihoods: The rise of agricultural neighborhoods in Detroit, One Earth

In the past five years, another trend has entered the urban agricultural scene: agrihoods, short for agricultural neighborhoods, according to One Earth. Learn more about this new trend and if it's something that would work in your community.

The 12 Best Perennials To Grow In Shade, According To Gardening Experts, Southern Living

This is a simple piece from Southern Living on the top shade perennials that your buyers may utilize, but you can make your own version with plants that you sell and are native to your area.

Grow a cost-effective and adaptable garden in a small space with these helpful tips, Lafayette Daily Advertiser

Are your customers interested in micro-gardening? Here are some cost-effective, adaptable tips for the practice, which includes container gardening, raised beds, hydroponics and vertical gardening.

Enjoy your reading, have a great weekend and we'll see you next week!