Weekend Reading 11/1/24

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: A unique new dahlia discovered in Washington state, what a La Niña winter means for the U.S., a recap of this year's gardening trends and retailers getting creative amid declining customer loyalty.

Meet the Daffodahlia—a Mysterious New Flower That's Never Been Seen Before, Martha Stewart

Kelsey Hall, owner of Cattle & Cut Flowers, came across a unique dahlia form growing on her flower farm in Washington state. After testing and confirming the rare flower is disease-free, Hall has decided to breed her discovery, which she's calling "Daffodahlia," Martha Stewart reports.

A La Niña winter is coming. Here’s what that could mean for the US, CNN

A weak La Niña is expected to develop ahead of the season and influence temperatures, precipitation, and by extension, even snow across the United States, CNN reports. Find out what that means for winter weather in the U.S.

6 of the biggest gardening trends of 2024 so far, Country Living Magazine

Country Living Magazine in the UK recaps some of the biggest gardening trends of the year.

Lack of customer loyalty is forcing retailers to experiment, Retail Brew

As empowered consumers keep their options open, retailers are investing in improving the in-store customer experience, Retail Brew reports.

Enjoy your reading, have a great weekend and we'll see you next week!