Weekend Reading 11/15/24

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: More gardening trends for 2025, holiday season sales growth predictions, an expected all-time record high for mobile holiday season shopping and how Trump's proposed tariffs could cut consumer spending power.

7 Gardening Trends to Make the Most of Your Outdoor Space in 2025—From Micro Forests to Wildlife Gardens, Real Simple

Landscaping experts from Bower and Branch share gardening trends to watch for 2025.

‘Contradictions and mixed signals’ in the economy won’t affect holiday sales growth: NRF, Retail Dive

Holiday season sales growth will remain steady despite some contradictions in the latest federal economic and jobs data, the National Retail Federation said, according to Retail Dive.

Brands are updating their sites to prepare for a mobile-heavy holiday season, Modern Retail

Adobe Analytics expects mobile shopping to drive 53% of online holiday spending, an all-time record, Modern Retail reports.

NRF: Trump tariffs could cut consumer spending power by up to $78 billion, Retail Brew

A study released this week found that President-elect Trump’s tariffs would result in net loss for the US economy across six core retail categories, Retail Brew reports, adding that the proposed import tariffs could cut US consumers’ spending power by $362–$624 per household every year they’re in effect.

Enjoy your reading, have a great weekend and we'll see you next week!