Weekend Reading 11/29/24

Welcome to Garden Center magazine's Weekend Reading, a weekly round-up of consumer garden media stories meant to help IGCs focus marketing efforts, spark inspiration and start conversations with consumers.

This week: The importance of a cohesive marketing story, changing retail warehouse trends, an explainer on guerilla gardening and why outside lights are deadly to birds.

Macy’s chief marketer on why telling a cohesive marketing story is crucial, Retail Dive

The Thanksgiving Day Parade may have been yesterday, but this is still great advice from Macy's Chief Marketing Officer Sharon Otterman on how the retailer brought its gift guide to life in its holiday campaign.

Supply chain management: The retail warehouse is getting bigger and more automated, Retail Brew

As a warehouse construction boom wanes, here are some of the trends changing the warehouse space, Retail Brew reports.

What is guerrilla gardening? A closer look at this on-trend movement transforming urban landscapes, Homes & Gardens

From seed-bombing to building community gardens, guerrilla gardening turns unsightly city spaces into natural havens, Homes & Gardens reports.

Outside lights are deadly to birds, especially this time of year, Associated Press

A new study finds that more than 1 billion birds — and probably more — are killed annually in the U.S. in collisions with windows, the AP reports.

Enjoy your reading, have a great weekend and we'll see you next week!