According to an article on NetNewsCheck.com, more Millennials than once believed rely on and read newspapers, both in print and online. The other findings highlighted that are of interest to retailers is how Millennials respond to advertising in print media:
"Newspaper media continue to have a utilitarian function for millennials, as they do for other age groups, when it comes to shopping habits. The recent “How America Shops and Spends” study conducted for NAA by Magid shows that 68% of those ages 18-24, and 75% of those ages 25-34, acted in some way on print newspaper advertising in the past month. Whether they visit a store, clip a coupon, become aware of a sale or go to a website to find more information, Millennials act when exposed to newspaper ads in print."
To read the full article, visit NetNewsCheck.com.
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