Tula Hats has expanded its line of casual elegance hats that combine good design with function. As the Memphis model pictured here shows, Tula Hats look great. They they also provide the health benefits of wearing a hat that has been given the highest sun protection rating of UPF 50+ by the California Polytechnic State University. Each year owner Alice Eichelmann, with the suggestions of sales associates, customers and friends, creates and designs new styles to keep up with the ever-increasing popularity of hats.