Long Reads

A woman fills a plant pot sitting on a folding table with soil. She's standing in front of several people seated outside.

Autumn Hill Nursery: A return to community roots

With shifting demographics toward young homeowners, Georgia IGC Autumn Hill Nursery is focused on customer success with easy points of entry like vegetable gardening. Its entire marketing program is now based not on social media, but on creating a customer experience and a gardening destination.